Developing a solid foundation is key to any successful brand. We believe it’s important to listen to your consumers first, and Act Second.
Clean Beauty Collective
A global leader in the clean beauty fragrance world, we gave this multi-brand company a refresh by reimagining their visual direction and executing emotional, naturally driven strategies across each of their platforms, in order to improve e-com and retail sales.
We simplified and refined Il Buco with an overhauling of their user experience. Through imagery reflective of the family’s passions and travels, we helped tell their story and paint a much simpler picture for customers.
Our first brand that we’ve launched and owned. What started as an idea through a client branding project became a community centered around wellness and the medicinal properties of CBD. Through our curated online marketplace, you can understand our aesthetic, our thinking and how we execute creative with intention.
Our task was to spearhead the art direction for new assets used for their official launch while also telling the story for each unique collection. We developed a campaign strategy with an aim to highlight quality craftsmanship, androgyny and a coolness factor.
Bridging the gap between old and new school snacks, Act Second developed a unique brand strategy and visual identity to launch a modern pantry staple.
Live The Process
Leading the wellness world through holistic living. We created ripples in the transitional sportswear market by reimagining the brand’s visual direction and executing emotion-driven strategies across each of its platforms.
Traditional techniques make John Robshaw a timeless statement in textiles. We refined Robshaw’s visual identity and redesigned their website to reflect the traditional yet elevated nature of the brand.
Advancing science together, the new South San Francisco AstraZeneca location is a reflection of their values and personality. Act Second helped build a brand that encourages company culture far from traditional pharmaceutical companies.