Our INsights

The Instagrammable Brand

Building a hyper-branded experience is more than just catering to consumers. It's a lifestyle-driven behavior that fuels content creation.

Millennial Pink

All in the details

No detail has been overlooked. From palm-tree-engraved banquettes to cups that thank their sipper "so matcha," every corner of Cha Cha Matcha serves a lifestyle catered to bloggers and social media enthusiasts alike. Even the cafe's menu features creative twists on the theme, such as coconut matcha lattes, matcha pastries, matcha soft-serve, or, for those seeking a more traditional caffeine fix, La Colombe coffee from a La Marzocco espresso machine. As social media continues to grow and engulf younger and younger demographics, we foresee this trend continuing to evolve.

Key Drivers

To attract millennials, today's brands need to be social media friendly. In a society so heavily immersed in the digital space, virality has become a term closely associated with visuals rather than a space's actual purpose. Tasty food? Nope. Try marble tabletops and bright natural lighting.

Brands Doing it Well

Cha Cha Matcha

The Sosta

1 Hotels

Learn how we can help your brand navigate the post-millennial world.