The Instagrammable Brand
All in the details
No detail has been overlooked. From palm-tree-engraved banquettes to cups that thank their sipper "so matcha," every corner of Cha Cha Matcha serves a lifestyle catered to bloggers and social media enthusiasts alike. Even the cafe's menu features creative twists on the theme, such as coconut matcha lattes, matcha pastries, matcha soft-serve, or, for those seeking a more traditional caffeine fix, La Colombe coffee from a La Marzocco espresso machine. As social media continues to grow and engulf younger and younger demographics, we foresee this trend continuing to evolve.
To attract millennials, today's brands need to be social media friendly. In a society so heavily immersed in the digital space, virality has become a term closely associated with visuals rather than a space's actual purpose. Tasty food? Nope. Try marble tabletops and bright natural lighting.