Bridging the gap between old and new school snacks, Act Second developed a unique brand strategy and visual identity to launch a modern pantry staple.
Brand Strategy
Visual Identity Design
Packaging Design
Social Media Strategy
Art Direction
Marketing Strategy


We provided SuperFat with a gender neutral color palette designed with nostalgia and contemporary aesthetics in mind. For a seamless transition of old to new, we combined subtle, retro matte colors with pops of modern ones.


Social strategy

Setting a cohesive social tone is the key to unlocking existing audience growth.

Social Media Account

Learn how we can help your brand navigate the post-millennial world.